Why branding matters?
Learn how a structured web design process can help you deliver effective websites faster and more efficiently.
Every website must entice users while educating them about the good or service being offered and the business providing it.
By using the appropriate images, content, and interactions, this can be accomplished.
All of your site's components must therefore be strategically developed.
Wireframes—Sketch the homepage.
Messaging—Write headlines & paragraphs.
Design—Create high-fidelity designs.
Development—Code the website (CMS).
Testing—Check for performance issues.
Launch—Go live & schedule maintenance.
Our logo design process
Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.
Discover
When a customer contacts with a new website project, they frequently have the following queries in mind: What shades do you prefer? How and why did you launch your business? These questions are meaningless because a website is not a place to brag about oneself. must speak in a way that appeals to your audience. In order to tell brand story in a way that communicates to people, you must have some clarity. Therefore, the appropriate inquiries are: Whom are you trying to reach? What issue do you address on their behalf? How do they feel now that you have fixed their issue? Do you make a significant contribution to their lives? You can ask your client any number of questions during the discovery process, just to name a few.
Design
Once you have your client’s approval on the messaging and the overall wireframe of your homepage, then it’s time to dress it all up with the actual high-fidelity design, right? Create high-fidelity design, based on the wireframe and by following the style guide. My client came to me for a full rebrand—so that now we have a style guide that I can follow when designing the new website. Web Design Process — Step 4: Design. But, If you don’t have a style guide for your brand yet, and you wanna learn how to create one—then check out my other tutorials. Assuming that you already have at least the new logo, and some specifications on fonts and colors you wanna use—then in this case we just basically need put all of this together. From now on, this is going to be basically a downhill journey. This is because there are so many web design tools out there—there are almost endless ways in which you can design and develop your website. Depending on your project (the client’s budget, or the scope of work etc.) you might want to design this website from scratch—meaning from a blank page. Or alternatively, you can do what I did—you can purchase a quality template that kind of fits your needs (more or less). These premium website templates often come with the actual design file. For example: mine came with the Figma design file so that I was also able to save so much time because I didn't have to design everything from scratch. All of these common website components like hero sections or listicles or quotes and so on—they're already there. Think about all it, someone spent a lot of time and resources trying to figure this all out. Someone created a beautiful, fully responsive template with a series of UI elements that you can just simply reuse and redesign to your liking. So I purchased the Consultancy X template for Webflow and then I simply modified it. I replaced the logo, colors, fonts, and the whole content in that Figma file and I made it into a custom website design. But if you want to design your website totally from scratch—hey, be my guest. I’ve designed many websites from the ground up as well—just like the one for Medihuanna for example. Either way—this is not a typical tutorial where you learn how to actually use the many web design tools like Figma or Adobe XD. My intention was to just give you an overview of my overall web design process focusing especially on what precedes the actual deign and development. Tools for designing websites: Figma Adobe XD Sketch So whichever method you go with, finally you simply present that web design to your client and get their approval.
Development
Once you've settled on the design part, then next step would be naturally to develop that website and that may involve some coding.
Code your website manually (HTML & CSS) or use visual "no-code" tools e.g. Webflow
My client initially wanted to use the WordPress CMS on the back-end, but I convinced them to go with Webflow.
Web Design Process — Step 5: Development.
You should know how you gonna develop your website before you even started the project.
Because if you decide to design a website from scratch, then you’ll naturally need to develop that website from scratch as well.
So if you don't want to write the code, then you can use the fore-mentioned Webflow.
Another popular way to build websites visually with no-coding is by using the Elementor visual builder on WordPress.
So again, the same with the design part—I’m not going to go into details here because there are many ways in which you can develop your website.
You already know that I purchased for my client a Webflow template that came with the Figma design file that I customized in the previous step.
Now, I naturally need to make the same exact changes to the actual live template on my Webflow account.
Basically I just go ahead and start making the same changes to the template that I made in the design file.
And that way I can basically have this homepage up and running in no time.
But then, of course I will have to develop other pages that I haven’t designed earlier in the process.
However, if your project requires to do so—You can wireframe and design each of these pages as well.
But since this project is just a simple business website for a B2B company—we just needed to get the homepage design approved.
And now, based on that, I can go ahead and create other pages and perhaps some new sections or new UI elements.
Like for example: I created the Team Members section here, or Certifications section here and so on.
I also created a JavaScript interaction on the Contact page—because I thought it’s kind of a fun, playful element of surprise.
You can play with these shapes taken from the logo while filling out the form.
And so it makes the website a bit more interesting and engaging—so I thought it’s a nice little touch.
Tools for developing websites:
Webflow
Elementor
Squarespace
And once I’m done I simply publish that website online (which is just click of a button on Webflow) and then I present the website to my client.
Launch
It's time for everyone's favourite part once you've tested everything and are certain that it is finished completely. Plan your launch and any website changes or upkeep. which is launching this new website and making it public via the company's official domain, www.peritidigital.com. Step 7 of the web design process is launch. Planning the launch and your communication methods are very important. You might want to send an email campaign, post it on social media, or do both. It's important to keep in mind that the task doesn't finish with the launch. This is due to the fact that customers typically require maintenance for at least a few weeks. The web's charm is that it is essentially never done. When the website launches,