Why branding matters?
Brand identity is your visual way of interacting with the rest of the world. An effective brand creates feelings and perceptions in people about your organization, specifically about your image, core values and personality, the quality of your services, your professionalism and trustworthiness.
2. Image Optimization: On its own, Google cannot comprehend images. To improve search results, it is thus vital to optimize images.
3. Video Optimization: Does your website have integrated interactive videos? If so, make the best possible use of them. Optimize your videos so that they are both search engine and user-friendly.
4. Crawling and Indexing SEO is not only about posting content on a website; it's also about driving traffic, which only occurs when your links show up on Google.
5. Quality Link Building: The links you have establish your authority. A lot of quality links and no broken links are essential when it comes to link building.
6. Structured Data: Structured data is a straightforward structure created to help Google comprehend the entire content.
7. User Experience: On-page SEO does not always imply attracting visitors. Additionally, it entails the responsibility of keeping them on the website and boosting conversion by generating revenues.
8. Performance Indicators: Constant tracking of the effectiveness of your internet marketing initiatives and keyword traffic aids in developing long-term business expansion strategy.
Any site that wants to rank on page one must use the off-site SEO approach of building backlinks, which is at the foundation of off-site SEO.
2. Social Media Marketing:
Utilizing social media is one of the most successful off-page SEO strategies. An excellent technique to increase the audience for your material is by using social media networks.
3. Guest Content:
Another successful online marketing strategy that can help off-site SEO is to publish guest posts on other websites.
4. Forum Posting:
A forum posting website is an online message board that enables users to have in-depth discussions using posted messages.
5. Local Listings:
Local SEO, also referred to as directory listings, has long been a reliable off-page SEO strategy.
A secure connection is established between a web server and a browser using the Secure Sockets Layer (SSL) security technology.
2. Ensure your site is mobile-friendly
An automatically adjusting website design known as "responsive" makes it simple to access and read on any device.
3. Speed your site up
Search engines prefer sites that load quickly: page speed is considered an important ranking signal.
4. Fix duplicate content issues
Duplicate content can either confuse people (and search engine algorithms), or it can be utilised to try to manipulate search rankings or draw in more traffic.
5.Create an XML sitemap
An XML sitemap is a file that tells search engines where each page is on your website so they can better comprehend it as they crawl it. You may think of it as a kind of "search roadmap."
6. Consider enabling AMP
The goal of the Google-sponsored project AMP is to speed up the transmission of content to mobile devices by using specialised AMP HTML coding.
7. Add structured data markup to your website
You can use structured data markup, a type of HTML coding, to improve how well search engines understand the content on your website.
8. Register your site with Google Search Console and Bing Webmaster Tools
You can submit your website for indexing to Google Search Console and Bing Webmaster Tools, free tools provided by Google and Microsoft, respectively.
Our logo design process
Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.
Discover
Every designer will have a slightly different approach, but most would certainly agree that running a discovery phase and developing some sort of brand strategy is an absolute must. Discovery is about getting to know the client’s business, its history, industry, competitors, and audience. And this is because logo design is not art, so we shouldn’t just start coming up with logo ideas out of thin air, relying purely on our sense of aesthetics. You see, a logo should serve a specific business objective, so you need to stay objective in the process in order to design something that is appropriate. A logo is the centrepiece of all brand communication—it’s literally everywhere—so it should stand the test of time. We naturally don't want to redesign that logo in the foreseeable future, so we want to give ourselves the best possible chance at designing a logo that will endure. Before you actually open up the Illustrator and start playing with type, color, and shape, you must first brief the client and create a foundation for your creative exploration. Different designers will go to different extents with the discovery phase. Some designers will just send a branding questionnaire or have a more informal discovery phone call. However, I use my proprietary brand strategy framework that I run with my clients prior to embarking on any design work. So I run the strategy workshop with my client, and during that session we go through a series of branding exercises that help me extract all the necessary information about the project.
Brainstorming
In the brainstorming step, based on the discovery and research performed, I simply start outlining my strategy for generating logo ideas. Brainstorming is about thinking through all possible design directions that would steer creativity in the right direction. So here is where I seek out a look or a style that could convey my client’s brand persona (the third part of my strategy framework). I use the brand's personality and tone of voice exercises to help me brainstorm ideas and create moodboards. And here I also use the mind map (9th exercise of my strategy framework) to start searching for a visual representation of the most important keywords distilled from previous steps. As a result, I put together three different mood boards that are basically a collection of visuals that capture the strategic insights. I simply look at the strategy to distil some keywords and then I browse websites like Behance, Dribble, or Pinterest to find some visuals that would make for a great art direction. I search for the font, color, style, etc. and consider all aspects of visual language that would embody our brand strategy. For Medihuanna, I created three mood boards: credible, innovative (below), and natural, and then I reviewed them together with my client. Next, we discuss those possible solutions and make some decisions on what direction we should proceed with. By narrowing our focus with mood boards, we try to stay objective, so that we can base our sketches in the next phase on solid strategic understanding.
Sketch
Obviously, when sketching logos is where real creativity comes into play, but since I’ve done my homework, I’m able to judge my sketches against clearly defined criteria. The goal of sketching is to find a connection between an idea and the creation of a form. Some designers use a sketchbook while others start right away on the computer, but most professional logo designers sketch logos by hand, using pen on paper. This is because sketching by hand gives you an immediacy of artistic expression, and I believe that every logo designer should absolutely start this way. It's also important to decide whether we need a symbol or simply a memorable typographic treatment of the brand name (wordmark). In the case of my client, the name Medihuanna is pretty self-explanatory (Medical + Marijuana), so we’ve decided to go on with a distinctive wordmark. We also decided that we needed a symbol that could act as a visual shorthand, so that it could be used in small sizes where the full name would become illegible. Now, sketching logos might be time-consuming, so it’s important to take breaks and let your ideas mature and develop in the back of your head. so that when you get back to your project after a break, you can have a fresh look and renewed enthusiasm, and therefore be much more effective. You’ve probably also heard about the fact that the best ideas usually come about at the least expected moments. While your conscious mind is consumed by other tasks (like driving a car or exercising), your unconscious comes up with some really great ideas. That’s why I always recommend designers to carry something that you can sketch on. This step usually takes a few days as you really need to go for quantity here and sketch a tonne of logos. And this is because we need to have many great ideas so that in the next step we can pick a few strong ones and execute them digitally on a computer.
Digitally Implement
So once you have a tonne of sketches, then you can judge them against the strategy and select the most promising concepts to execute digitally. Now, the design part is all about translating your sketches into digital form and then further testing the viability of each concept. So don’t rush here to execute every single logo idea that you have, but rather focus only on concepts that you think can work effectively for your client. By now, you should have a lot of criteria for what could and could not work for your client. If you feel like all of your sketches are weak, then you can go back and forth between sketching and designing until you get some pretty exciting logo concepts. Once you have a few strong logo ideas, then you just need to use Adobe Illustrator to design vector graphics. Here I simply recreate those sketches on the computer and then design multiple variations of each idea in order to arrive at the best option. The design part can take a very long time (a few days to a few weeks) before you actually execute your ideas in a way that is aesthetically pleasing. I tweak the designs and test different colors, fonts, spacing, alignment, and so on—always making a new copy so that I can always go back to the previous version of my logo. This step is simply about testing many different ways in which you can execute your logo sketches in order to arrive at the best aesthetic. If you do this the right way (and don’t rush this step), your logo concepts will improve and become stronger very quickly.